Big news in sunscreen, and it's the kind we've been waiting on for years.
The FDA has approved bemotrizinol, a sunscreen ingredient that offers more stable protection and may require less frequent reapplication.
Why does that matter so much to us? Because the best sunscreen is the one you'll actually use consistently. We can recommend the most elegant, highest-rated formula in the world, and it does nothing sitting in your bathroom drawer. Anything that makes protecting your skin easier, and makes it realistic to stay protected through a full day, is a genuine win in our book.
More stable protection also means the SPF you applied in the morning is working harder in the afternoon, which closes the gap between how we're told to use sunscreen and how most of us actually do.
We'll keep you posted as formulas featuring it reach our shelves.
In the meantime, if you want help choosing a sunscreen you'll genuinely enjoy wearing, book online or call 410-793-5135.